How to capture today’s customer???
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The internet has certainly made finding places to stay, eat, golf or explore so much easier.
In a matter of a few key strokes, potential customers are exposed to thousands of business’s looking to serve them. In a matter of minutes they can take a look at your business, and quickly decide if what you have to offer suits them. From putting together a golf event, booking a family vacation, a weekend get away, or simply looking for a place to eat!
It is all right here at their fingertips, now how do you capture them? We will get to that at the end.
I have spent my entire life in Sales, and the old saying of every No gets you closer to a YES also applies to capturing your next customer! Sales is a life of phone calls, knocking on doors, walking in doors!
You need to think of your potential customers the same way. Not everyone will book a vacation at your resort, a group outing at your course, or bring in that group of 20 for dinner, so every call or on line request is just getting you closer to that customer that books.
I have spoken to a few of our courses managers, resort owners and other business’s that are always busy. I ask them what do they think the biggest reason is for their constant business. They all have the same answer. They answer every call when it comes in. They respond to on line requests immediately even after hours. Today’s technology has thrown out the 9-5 mentality.
When I asked them why they take that approach, they again all have said the same thing. The customer will book with the first person they TALK TO up to 80% of the time!!!!!! The customer already put you on a list to call from looking up things on line and now they want to make the plan!
It all makes perfect sense! As a consumer, I will gladly hand over my money when a business makes it easy to do so! I think most people will. I tend to spend more money when I’m golfing if their is a active beverage cart working the course, or they have a grill set up at the turn. I tend to book places to stay with the first place that picks up the phone. I make tee times with the first course that has a time I am looking for.
So the simple answer on how to get and keep customers is answer your phone and on line requests.
It is hard to do, we are all busy, but you never know who is calling. It could be a golf group, a family that needs 4 cabins, or a couple that will fall in love with your place and come back year after year!
Use Technology to your advantage, not the advantage of the next business they will call. Call forwarding and Smart phones make it very easy!
The Magic of a Tweet!
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Almost at the Mid Summer point and many exciting things are happening here at www.HotDealsMinnesota.com with the addition of more great advertisers!
Resorts, Bed and Breakfast’s, Golf courses and Home Service companies continue to join the network of
Hot Deals Advertisers. A few of our new clients have come from social media connections. It is something we believe in! You never know who might see your business name on Facebook or Twitter!.
Simply liking and following other business is a easy FREE way to promote yourself! Sharing their events and networking with other business is a great way to spread the word about your business.
As I said earlier, you never know… Just ask Sara from Sara’s Tipsy Pies! When Sara first joined HotDeals, we chatted about some of her “dreams” She hoped to take off in the wedding industry. She has! She keeps everyone updated on what she is up to on Facebook and Twitter. One Day someone shared something on Twitter about Sara and soon she is meeting with Jerry’s Foods! Now you can find her amazing things in Jerry’s Foods! And to make the summer a bit funner! Sara sent in the application to be at the State Fair! Guess what, she will be there! Now we are not saying Hotdeals or one tweet from anyone is going make you explode with business, but you never know what might happen, or who will see it! Use social media to your advantage. It takes just minutes per day!
Click like and share! Small Business helping Small Business!